Next: Wordmark and Publication:

Next is a sports publication about inspiring the next generation of elite athletes through dynamic, dominate, and vulnerable performance.

Adjectives:

Driven
Focused
Motivated
Bold

Problem Statement:

Wordmark: The challenge is to develop a distinctive magazine wordmark that communicates the publication's identity through typography. The goal is to create a cohesive and recognizable wordmark that establishes the foundation for the magazine's overall visual language.

Publication: The challenge is to develop a cohesive magazine publication that uses typography, imagery, layout, and visual hierarchy to create an engaging reading experience.

Sketching:

I begin each design process with sketching, using quick drawings to explore ideas, experiment with layouts, and establish a strong visual direction before bringing concepts to life digitally.

Refinements:

I refined the letterforms by adjusting individual details such as curves, counters, spacing, and shapes to create a more distinctive and cohesive typeface while maintaining consistency across each character.

Cupping
Rounding top and bottom
Symmetry

Process Gif:

Final Wordmark:

Publication:

This project focuses on organizing my publication’s content through clear type hierarchy and layout systems, creating flexible design standards that communicate importance clearly and can be easily used by designers and non-designers in both print and digital formats.