Everything In A Truck:
Everything in a Truck is a bagel food truck based in Chicago, IL. The food truck design is made specifically to match the hustle and bustle of Chicago’s busy mornings. The idea is to bring New York’s iconic bagels to a city that is just as iconic.
I wanted to create something affordable and community-driven while proving that a small business can still make a big impact without needing a large storefront. I want it to feel comforting and familiar. This is something that you look forward to in the morning before going to work. This restaurant exists because it provides high-quality bagels in a convenient way for people with fast-paced, busy lifestyles.
Research and Inspiration:
Adjectives
Community
Urban
Welcoming
Functional for on- the-go
Target Audience
Commuters
Busy professionals
Food lovers
City Residents
Sketching:
Digital Iterations:
Refinements:
Final:
Menu Design:
Refinements:
Final:
Elements:
Branding Mockups:
Stickers
Loyalty Card
Packaging
Bags
Website:
Landing page
Menu