Loop and Lock:

This idea first came to me when I started traveling to really cool places around the world. I wanted something to commemorate my travels without being something that I would forget about or throw away once I got home. I began collecting keychains with charms from various places and used them on my bags, phone, or keys.

Research and Inspiration:

Adjectives

  1. Collectable

  2. Expressive

  3. Playful

  4. Cohesive

Target Audience

  1. Travelers

  2. Collectors

  3. Crafty people

  4. Sentimental

Sketching:

Digital Iterations:

Refinements:

Extending the ‘L’

Added keychain to the end of the ‘L’

Added the cross of the ‘O’ lower

Added a cross to the ‘P’

Final Logos:

Primary Logo
Secondary Logo
Sub Logo

Final Color Logos:

Primary Logo
Secondary Logo
Sub Logo

Elements:

Process:

Supplies: Shrinky Dink, markers, scissors, hole punch, and pliers

Drawing designs on Shrinky Dink paper

Drawing designs on Shrinky Dink paper

Punch a hole in the top for keychain

Place drawing in oven and wait for them to shrink

Final result, hard plastic keychains

Products:

Instagram:

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Airport Interface