Creature Mark:

The objective of the Creature Mark project was to create a unique graphic interpretation of an assigned creature. The form language used to graphically interpret the creature was based on an orderly and systematic arrangement of the basic components of visual communication.

Research:

Tangible Traits

  1. Round body

  2. Black and white fur

  3. Large head

  4. Black eye patches

  5. Short tail

  6. Round

  7. Fluffy

Intangible Traits

  1. Gentle

  2. Friendly

  3. Lazy

  4. Calm

  5. Playful

Sketching:

Digital Iterations:

Finals:

Typographic Composition Experiments:

The goal of creating a typographic composition with our creature marks is to investigate how these unique forms can be arranged to express meaning, structure, and visual flow within a design.

Interpretive phrase:

Pandas are round and soft like a cloud tumbling gently without being loud.

First Ideations:

Refinements:

Final Composition:

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Poster Series